René Banglesdorf Co-founder and CEO Charlie Bravo Aviation
René is co-author of Crushing Mediocrity: 10 Ways To Rise Above the Status Quo, and a passionate advocate of helping millennial women realize their full potential. She is co-founder and CEO of Charlie Bravo Aviation, which buys and sells private jets and helicopters all over the world. René sits on the President’s Council of the National Air Transportation Association, and serves as VP for Business Aviation for the International Aviation Women’s Association. René is also a writer and entrepreneur with experience in the telecom, tech, and retail industries.
Christine Barton Senior Partner & Managing Director Boston Consulting Group
Christine is BCG’s Fellow focused on the future of consumer knowledge and insight. She is a core member of the marketing, sales & pricing and consumer practices teams, as well as a member of the corporate development practice. She is the North American advisor for BCG’s Center for Customer Insight, and has served as the global leader for BCG’s Consumer Sentiment Survey and Millennial research. Since joining BCG in 1999, Christine’s client work has focused in the apparel, specialty retail, and private equity sectors. An expert in consumer insight, market research, and Millennials, she brings deep knowledge and experience to help clients achieve their growth, brand, and customer goals.
Jane Boutelle Co-Founder & Chief Customer Officer Digsite
Jane’s career in marketing and product management has focused on creating and sharing technology products that improve people’s lives. She’s the Chief Customer Officer and co-founder of Digsite, an on-demand community platform for getting agile, affordable customer insights to drive product and marketing decisions. Prior, Jane was the original product manager for QuickBooks, and worked in business marketing at Apple. Jane had her own marketing consulting practice for several years, working with startups, education and non-profit clients. She lives in Madison, Wisconsin with her husband, kids and goldendoodle, Dylan.
Matt’s strengths are in establishing and implementing targeted digital strategies, CRM efforts, and database analytics to deliver sustained operational impact, revenue growth, and marketing innovation. He joined Intrawest in 2015 after three years as RVP of Marketing for Simon Property Group, the world’s largest real estate investment trust (REIT), where he led marketing and sales for a collection of retail centers and malls across the Midwest. Prior to that he served in various marketing roles for more than 11 years at Caesars Entertainment.
Rob is the Vice President of Marketing/General Manager for Unilever’s Haircare business. He is responsible for some of America’s favorite beauty brands, including Dove®, Dove Men+Care®, Axe®, Suave and TRESemmé. Rob joined Unilever Canada in 1997 and has since worked in customer development, innovation, brand and general management roles across North America and globally. The work Rob and his team have done at Unilever has received numerous industry awards, including Integrated Campaign of the Year from AdWeek in 2011 and Dove being named one of “America’s Hottest Brands” by AdAge in 2011. Rob was named as a “40 under 40” marketing executive from both Ad Age and Sports Business Daily in 2013. In 2013, Rob was inducted into the American Advertising Federation’s Hall of Achievement for his significant contribution to the advertising and media industry.
Simone played a key role in Carat’s groundbreaking “Millennial Disconnect” study, which encourages marketers to go beyond millennial stereotypes to forge deeper connections. She has helped to shape Carat’s Consumer Connection System, the largest behavior and attitude-based consumer survey in the United States. Simone oversees the CCS benchmark survey, and uses CCS data in innovative ways to provide deeper consumer insights for Carat’s clients. For example, she is leading several initiatives to integrate the studies’ first-party data with behavioral information, including integrations with Carat’s global media partners such as Facebook and Twitter. Simone pioneered the use of behavioral data in Carat’s consumer insight work, and has helped make it a permanent part of all analysis.
Mel Coleman Global Marketing, Communications and Engagement Manager Google
Toronto expat and newly-minted Green Card holder living in the Bay Area, Mel helps fuel moonshots at one of the world’s most innovative companies. Google Food is our internal corporate catering program that runs more than 890 MicroKitchens and 190 restaurants around the world. That’s more than large restaurant chains such as Hard Rock Café and Cheesecake Factory. These food experiences are brought to life by more than 4,300 corporate catering associates from 40+ vendor catering companies, operating in 55+ countries. Prior to joining Google, Mel created and executed digital/integrated strategies for notable clients including Unilever, Johnson & Johnson, Kraft/Cadbury, Yum! Brands, and Subaru. Mel was named one of Marketing Magazine’s 30 Under 30 marketers of 2012.
Lisa Copeland Philanthropist, Author, Entrepreneur
Lisa is co-author of Crushing Mediocrity: 10 Ways To Rise Above the Status Quo, and a passionate advocate of helping millennial women realize their full potential. As an automotive icon, Lisa Copeland is a speaker and visionary on igniting change in women’s lives at every level. She was named one of the Top 100 Women in Automotive News for her work with the Fiat brand in North America, and four dynamic terms on Fiat Chrysler Automobiles National Dealer Council. Lisa is active in a number of organizations that empower and educate women, including Girl Scouts, American Heart Association, and EBW 2020 (Empowering a Billion Women by 2020).
Leslie Coyne Director, Global University Relations
Leslie builds and enhances partnerships between the worldwide higher education community and GE, the world’s premier digital industrial company. She and her team develop strategies and programs to recruit over 11,000 future leaders each year. Leslie has been with GE for over 13 years and has held multiple roles within human resources involving executive coaching and development, organizational design, global program management, and business development.
Andrew is a successful entrepreneur and seasoned executive across branding, marketing communications and technology. In 2003, he founded Mother New York, one of the most successful and lauded creative agencies of the past decade. But Andrew left his cushy corner office at Mother to add value to the modern consumer. He started The New Stand, a chain of NYC retail outlets that merges physical stores with a digital media platform. The New Stand has re-invented convenience retail for commuters in NYC’s subway system and office buildings, working with brands such as eBay, Grey Goose, and IBM Watson in revenue sharing partnerships. Andrew’s other entrepreneurial ventures include White Pike Whiskey (which is just what it sounds) and Circle Media, a data management solutions company for the sports and entertainment industry with clients including Notre Dame, ESPN, and Virgin. Andrew spoke recently at the Cannes Lions Festival and Design Thinkers.
Kristin gives voice to DSW’s 23 million rewards members. Upon launching the insights function at DSW, she’s championed the importance of a customer-led culture and has implemented foundational tools, including brand health measurement and an online insights community, to influence corporate strategy and innovation with fact-based insights. Her role is cross-functional, engaging with senior stakeholders across all facets of the business, ranging from store operations, merchandising, e-commerce, and brand. Prior to DSW, Kristin worked in analytics for Abercrombie & Fitch and Chico’s FAS.
Adrian France Co-Founder & Chief Creative Officer Odyssey
As a 21-year-old at Indiana University, Adrian co-founded Odyssey, a social content platform revolutionizing the way content is created and discovered. Today, Odyssey has grown to more than 14,000 content creators producing 50,000+ articles a month for an audience of 30+ million monthly unique visitors. As Chief Creative Officer, Adrian spearheaded the development of Odyssey Brand Labs, the marketing services division that conducts millennial market research and translates it into unique native marketing campaigns for some of the world’s largest brands and agencies. Clients include P&G, Verizon, Starbucks, Victoria’s Secret Pink, and many more. In addition, as Odyssey’s lead marketing strategist, Adrian oversees the creation of proprietary company events and industry event sponsorships around the country, which helps to build Odyssey’s brand identity in the media tech space, as well as support overall company growth and culture.
Jeff is President of FutureCast, a millennial marketing consultancy, a contributor to Forbes magazine, and a frequent keynote speaker in the USA and internationally on marketing, innovation and consumer trends. He is the co-author of Marketing to Millennials (2013) and Millennials With Kids (2015). He has 25+ years of hands-on marketing experience with brands such as SONIC, Hallmark, Build-A-Bear Workshop, Dunkin’ Brands, National Turkey Federation, Whole Foods and more. Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics.
SVP, Managing Director, Technology & Retail
As head of Maru/Matchbox’s Technology and Retail Consulting practices, David leads a large team that uses disruptive technology to help humanize data and tell better, more insightful stories. David believes that technology helps us break down barriers in research strategy, helping us to think creatively and make smarter, faster business decisions. Through his thought leadership around product/brand innovation, brand management, consumer engagement, and market and customer dynamics, David advises his many Fortune 100 clients how to be more agile, nimble and actionable in research methods.
Karen Goldfeder VP, Business Development DoSomething.org
Karen oversees all corporate partnerships at DoSomething.org, the global not-for-profit that empowers young people to take action around causes they are passionate about. With 5.3 million active members worldwide, DoSomething.org is the largest member organization for young people and social change. While at DoSomething.org, Karen has managed initiatives with Coca-Cola, CVS, ESPN, H&M, JetBlue, and other top youth brands. Prior to DoSomething.org, Karen served as Development Director for Second Stage and managed the Signature Theatre Company’s capital campaign to open a Frank Gehry-designed theatre complex in Times Square. She currently serves on the Board of Bloomingdale Family Program and on Gibney Dance’s Strategic Partnerships Committee.
Former stand-up comedian (in college, where he netted zero first place finishes)
Two-Time Entrepreneur of the Year (2011 and 2012, Dan Gilbert’s Business Accelerator)
Current Detroit booster (distributed profits to help fund 80+ Detroit startups)
Speaker of improving Youth Marketing Programs (Youth Marketing Summit, DECA)
Forbes.com and Huffington Post contributor
Campus Commandos helps world-leading brands such as HP and Coca-Cola market products and services to college-aged Millennials and Gen Z. Campus Commandos has a strong college student following via the Go Commando Mobile App. Adam’s client work includes creating a 3:1 ROI for a shoe retailer within 24 hours via a “Shoe Lovers Party” in a sorority house; increasing sales 60% during a student orientation for a nationwide calculator company; and working with a Fortune 50 beverage company to reduce costs by $200K while increasing reach by 50%.
Jake Katz VP of Audience Insights & Strategy REVOLT TV
By serving as youth trends strategist and researcher at MTV, NBCUniversal, and REVOLT TV, Jake has helped brands navigate how digital impacts their categories. He brings data-driven insights about millennials, a deep knowledge about how digital has changed the rules of marketing and communication, and an understanding that data needs creative packaging and delivery to effectively optimize products. In developing Sean “Puff Daddy” Combs’ REVOLT TV, Jake oversees consumer insights initiatives to inform the company’s digital product development, social media positioning, and content creative guardrails. His consumer research studies have been highlighted in ADWEEK and Fast Company and presented at SXSW and CES. Before joining REVOLT, Jake developed and ran Ypulse consulting, optimizing clients’ content marketing and consumer engagement strategies from Audi’s launch of the A3, to the NFL’s teen apparel lines, to introducing the value proposition of Jack Daniel’s and Anheuser Busch to an increasingly craft and artisanal consumer value set.
Alex co-founded flytedesk in 2012. flytedesk helps brands reach millennials where it matters – a challenge, because 63% of Millennials block ads online and 57% of them don’t watch TV on TV, so they’re really difficult to reach. flytredesk’s technology aggregates campus advertising and makes it easy to buy in a single platform. Prior to founding flytedesk, Alex worked in media at Crispin Porter + Bogusky.
Walter Levitt Chief Marketing Officer Comedy Central
Walter is a key member of Comedy Central’s senior leadership team, overseeing strategic and creative brand development, advertising and promotion, social media and digital marketing. Since joining Comedy Central in 2011, Walter has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of many multiplatform hits including “Key & Peele” and “Inside Amy Schumer,” and the launch of the Comedy Central App. Under Walter’s leadership, Comedy Central has been widely acknowledged for its innovative multiplatform approach to branding and marketing. Walter is profiled in the upcoming books “CMOs at Work” and “The TV Brand Builders.” He was featured in Variety’s first ever Marketing Impact Report, was named one of Marketing Magazine’s “Top Thought Leaders,” and was listed at #12 on ExecRank’s inaugural ranking of the top CMOs in America. He is a past Board Chair of the Canadian Marketing Association, and is well known for his active involvement in social media, most notably his popular Twitter feed @MediaMktgGuy.
For 30+ years, Mark has led brand strategy and guest experience innovation for America’s leading restaurant & food service organizations. Prior to Slim Chickens, he served as CMO for Noodles & Company, CMO for Schlotzsky’s, and President of Mimi’s Café. He’s also served in marketing and management with PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBC/Universal and The Cheesecake Factory.
As Co-Founder of ShaveFace, James wear a lot of hats: product designer, manufacturing coordinator, sales lead, and creative director. He engages audiences with compelling content and eco-focused products that amplify their lifestyle and contribute to their health and well-being. He has been featured in Entrepreneur and Nashville Lifestyles, and is the former lead singer of a rock ‘n’ roll band that shall remain nameless.
Rachel is passionate about bringing to life insights about women’s lifestyles. She draws on data to help brands develop the best strategy for reaching the right audience with the right message. In addition to leading CafeMedia’s robust strategy and insights team, Rachel oversees CafeMedia’s programmatic media and audience targeting, helping brands connect with their audiences at scale through private marketplaces offering access to its highly viewable inventory, as well as via its unparalleled capabilities to target women and moms. Over her career, Rachel has used analytics to help drive business decisions across a number of industries, ranging from e-commerce to consumer products to media.
Casey has been busy: it takes work to disrupt the shaving market. Look around: companies that sell blades for a buck, companies that sell subscription plans for new blades. But until Casey and his partner invented ShaveFace, no company has extended the life of the blades you already own, to give you the feel of a new blade every time you shave. Casey has been featured in Entrepreneur and Thrillist; has created partnerships with Buffalo Trace Bourbon and Shinola; has launched a successful Kickstarter campaign; and has survived law school.
Bill Reihl Partner, Managing Director, Global Brand Marketing Practice KETCHUM
Bill helps the world’s most iconic brands – including Gillette, Pernod-Ricard, IKEA, Wendy’s, and the Movember Foundation – reach today’s most desired and specialized audience: Millennials. He spearheaded Ketchum’s “Language of Men” study, which provides insights into how today’s men feel about their relationships, money, careers and appearance. The study revealed differing attitudes between older and younger Millennial men that led Bill to coin the term “New Traditionalists” for younger Millennial men. His latest report, “The New Man Code,” expounds upon men’s changing attitudes and behaviors around the world. It shows global similarities among Millennial men, the first cohort of digital natives. Bill was part of the team that launched the Dove Campaign for Real Beauty, and has marketed Samsung, Nespresso, Weight Watchers, Hugo Boss, Bloomingdale’s, Tiffany & Co., Bulgari, Concord, Movado, Piaget and Bulova. Bill sits on the Dean’s Advisory Council for the School of Communications at American University, where he also is a guest lecturer and mentors students. @billyreihl
Koppel manages a team of 23 researchers and analysts that drives Spotify’s marketing strategies with insights from consumer research, data science and social analytics. Prior to Spotify, Koppel held roles at Google, Collective, and Gartner Research.
Since joining Topgolf in 2007, Susan has helped it become one of the world’s fastest-growing experiential retail brands. Under her direction, Topgolf is consistently recognized for helping rejuvenate and grow the game of golf. She joined Topgolf from The Hop Farm, a tourist attraction south of London, where she served as the Public Relations and Events Manager. She earned her Bachelor of Arts degree in corporate communications from Queen Margaret University (Edinburgh, Scotland) and her post-graduate diploma in marketing from the Chartered Institute of Marketing (U.K.). In her spare time, Susan likes to stay on the move. She’s visited six continents and is now on a mission to visit every state in the U.S. Her passion for serving underprivileged youth inspired her to raise $30,000 for charity for her 30th birthday. Unconfirmed reports claim that Susan is renowned in two states for her karaoke rendition of “500 Miles” by The Proclaimers.
Steph Wissink Co-Director of Research Piper Jaffray
Steph spearheads Piper Jaffray’s bi-annual “Take Stock with Teens” consumer insight project, in which nearly 20,000 teens, young adults and their parents are surveyed each year. She focuses on teen/youth speciality retail, authoring reports on youth spending, fashion brands, and retail markets. Steph combines her interest in youth marketing and generational psychology with he professional experience by serving on the National Advisory Board for DECA.